In an interview with the Hollywood Reporter, WarnerMedia's Cheif Lifestyles Brand Officer Kathleen Finch mentioned AEW and stated;
"We really play in the sports space. One of the things that we’re doing around sports is creating shoulder programming to hold onto those fans. AEW [All Elite Wrestling] pulls huge numbers, so we are working with the wrestling team to figure out what new kind of content can we build that’s not in a wrestling ring."
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