Where's Logan Paul?

Where in the world is Logan Paul? Since his high-profile showdown with John Cena at the Clash in Paris (PLE) this past summer, "The Maverick" has been conspicuously absent from WWE television. He wasn't featured at the Crown Jewel event in Australia , and he isn't listed among the participants for the Survivor Series WarGames match in San Diego.

For a star who just confirmed he is retiring from boxing to commit to wrestling "for the rest of his life" , this sustained absence might raise alarms. However, internal analysis reveals that Paul’s time away is not due to injury—despite a scare earlier in the year involving a shin hematoma at Money in the Bank —but is instead a calculated, three-pronged strategy designed to maximize his value for the company.

​The primary reason Logan Paul is off TV is simple: the scarcity model works. WWE views its biggest crossover stars as premium attractions, and overexposure would diminish the massive gate and media appeal he generates.

​His final match before the hiatus, a loss to John Cena in Paris , provided the perfect narrative vehicle to write him off television. A defeat against a legend like Cena allows Paul’s character to take time away to regroup before returning with renewed momentum, making his eventual appearance feel like a must-see event.

​Adding to his unique position, Paul is currently listed internally as a "free agent".

This designation allows creative teams the flexibility to deploy him on either the Raw or SmackDown broadcast immediately, circumventing traditional draft rules and ensuring his next move is unpredictable and impactful.

Paul’s return will be timed to coincide with the traditional kickoff of the season—the Royal Rumble weekend in January 2026.This window allows WWE to capitalize on the massive annual surge in viewership and public interest that the Rumble event commands.

​When do you think the Maverick will return? My gut instinct says very soon.

Kimster AFW.